Professional Digital Marketing Certification

Course Title: Professional Digital Marketing Certification

Course Overview:
This is a practical course that offers students interested in gaining insight into the field of Digital Marketing. This course focused on growing digital marketing in the field of social media marketing, media buying, website optimization, digital advertising, SEO/SEM & content creation.

Why Study This Course:

Through learning digital marketing, in 2020/21, anyone will have the opportunity to work in these sectors –

• E-commerce Sectors
• Freelancing & Outsourcing
• Multinational Company
• Marketing Department
• Self-employment/ Entrepreneur
• Group of Company
• ICT Services
• Electronic Media etc.

Why LCBS Dhaka: 

LCBS Dhaka is unique with its products and services designed and offered locally & Internationally. LCBS Dhaka is the only platform in Bangladesh with international recognition for the premium partnering with International organizations where internationally recognized Chartered qualifications & Certification courses are offered, Exams are taken, Corporate Training & Soft Skills provided as per employers needs and job placement done. Since 2007 LCBS Dhaka has served the highest number of students, Corporate Clients and offered the highest number of courses with success globally. It ensures the delivery of quality education & Training with renowned training specialists from home and abroad. Quantity is not the priority- Quality, Commitment & Clients’ Feedback is our wealth. Hear from our clients whom we served already by visiting our youtube channel- www.youtube.com/lcbsdhaka.

 

Who Will be Benefited:

The Professional Digital Marketing Certification is a suitable qualification for:

• E-commerce Sectors
• Freelancing & Outsourcing
• Multinational Company
• Marketing Department
• Self-employment/ Entrepreneur
• Group of Company
• ICT Services
• Electronic Media etc.

Topics To Be Covered:

• History, Purpose & Future of Digital Marketing
• Introduction to Digital Marketing
• Social Media Marketing
• Search Engine Marketing
• Search Engine Optimization
• Basic of WordPress
• Affiliate Marketing
• Freelancing

Day By Day

Class 1
Introduction, Course overview, To-Do list, Achievement from this course

Class 2
• History, Purpose & Future of Digital Marketing
• Introduction to Digital Marketing

Class 3
• Search Engine Marketing
• Search Engine Optimisation
• Basic of WordPress

Class 4
• Search Engine Marketing
• Email marketing
• Affiliate Marketing
• Freelancing

Class 5
# Basic Spoken English
# Office Culture

Class 6
# Business Spoken English
# Business Email Language

Class 7
Digital Marketing in BD market

Class 8
• Facebook: Marketing
• Facebook: Ad Campaign

Class 9
• LinkedIn: Networking & Advertising
• Twitter: Ads & Marketing
• Pinterest: Marketing
• YouTube: Video Advertising

Class 10
Social Media Marketing with AD solution

Class 11
# Presentation Skill preparation/ training
# Project Declaration

Class 12
Project presentation

Class 13
Course overview
Q & A Session

Class 14
Presentation on Social Media Marketing on BD perspective

Class 15
Presentation on Business Speaking class

Class 16
Final Assessment

 

Key Learning Outcomes:
After completion of the course, the students will be able to –

• Understand the importance of digital marketing as a medium of communication.
• Understand the principles of creating an effective website & social media pages including an in-depth consideration of the latest digital marketing trends.
• Become familiar with tools that relate to online marketing & learn how to implement these tools or plug in into practice.
• Develop skills in analyzing the usability of search engine optimization, social media marketing & Google ads.
• Learn the analytical skill of website traffic & social media content design.
• Implement and understand how to run & optimize digital marketing campaigns through online platforms.

• The Massive Opportunity of New Facebook Shops Feature: Helping Small Businesses Sell Online

• Instagram Shop: A New Place to Discover Products and Brands

Delivery Details:

Total Class: 16
Total Duration: Total 32hrs
Class Per Week: 2 Days per week
Class Duration: 3 hours
Language: Bangla, English

Delivery Mode: 

Online  : (e-campus.lcbsdhaka.com)

In-House: LCBS Dhaka

Standard Course Fees: Online- BDT- 10500 Fees in USD-123

Assessment: (End of the course )

Certification Authority:  End of the training you will be awarded a “Course completion certificate from LCBS Dhaka Ltd.