Professional Digital Marketing Certification

Course Title: Professional Digital Marketing Certification

Course Overview:
This is a practical course which offers students interested in gaining insight into the field of Digital Marketing. This course focused on growing digital marketing in the field of social media marketing, media buying, website optimization, digital advertising, SEO/SEM & content creation.

Why Study This Course:

Through learning digital marketing, in 2020/21, anyone will have the opportunity to work in these sectors –

• E-commerce Sectors
• Freelancing & Outsourcing
• Multinational Company
• Marketing Department
• Self-employment/ Entrepreneur
• Group of Company
• ICT Services
• Electronic Media etc.

Why LCBS Dhaka: 

LCBS Dhaka is unique with its products and services designed and offered locally & Internationally. LCBS Dhaka is the only platform in Bangladesh with international recognition for the premium partnering with International organizations where internationally recognized Chartered qualifications & Certification courses are offered, Exams are taken , Corporate Training & Soft Skills provided as per employers needs and job placement done. Since 2007 LCBS Dhaka has served the highest number of students, Corporate Clients and offered the highest number of courses with success globally. It ensures delivery of quality education & Training with renowned training specialists from home and abroad. Quantity is not the priority- Quality, Commitment & Clients’ Feedback is our wealth. Hear from our clients whom we served already by visiting our youtube channel- www.youtube.com/lcbsdhaka.

Who Will be Benefited:

The Professional Digital Marketing Certification is a suitable qualification for:

• E-commerce Sectors
• Freelancing & Outsourcing
• Multinational Company
• Marketing Department
• Self-employment/ Entrepreneur
• Group of Company
• ICT Services
• Electronic Media etc.

**𝐒𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐫𝐨𝐰𝐝
In addition you will get a chance to gain one ‘Google Certificate’.
Exam will be organised by LCBS Dhaka team with pass guarantee.

Topics To Be Covered:
• History, Purpose & Future of Digital Marketing
• Introduction to Digital Marketing
• Social Media Marketing
• Search Engine Marketing
• Search Engine Optimization
• Basic of WordPress
• Affiliate Marketing
• Freelancing

𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• SMM Overview
• Facebook: Marketing
• Facebook: Ad Campaign
• LinkedIn : Networking & Advertising
• Twitter: Ads & Marketing
• Pinterest: Marketing
• YouTube: Video Advertising

𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (𝐒𝐄𝐌):
• SEM Overview
• Keyword Research
• Google: Advertising & Marketing
• Google Ads / PPC

𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐒𝐄𝐎):
• Search Engine Optimization Overview
• Introduction to On Page & Off Page SEO Factors
• Topic Research & Content Writing
• On Page SEO & Off Page SEO To Do List
• SEO Report Building Service

𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• Standard Email Templates & Designs
• How Email Software (Mailchimp) works
• Planning of Email Campaign

𝐁𝐚𝐬𝐢𝐜 𝐨𝐟 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:
• Introduction to CMS (wordpress,….)
• Domain, Hosting , website
• How to choose best theme
• Installing of WordPress & intro some Plug-ins

𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• Affiliate Marketing Overview
• What’s the way to choose best niche ?
• New tips & trend for Affiliate marketing in 2020
• Planning SEO and select goal for affiliate websites
• How to create an Affiliate account on Amazon/Ebay etc

𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐢𝐧𝐠:
• Introduction of marketplace: Fiverr, UpWork & Guru
• Rules, Payment Method and Regulation
• Title, skills, portfolio & all other related matter
• How to get job & Working process on this platform

Key Learning Outcomes:
After completion of the course the students will be able to –

• Understand the importance of the digital marketing as a medium of communication.
• Understand the principles of creating an effective website & social media pages including an in-depth consideration of latest digital marketing trend.
• Become familiar with tools that relate to online marketing & learn how to implement these tools or plug-in into practice.
• Develop skills in analyzing the usability of search engine optimization, social media marketing & Google ads.
• Learn the analytical skill of the website traffic & social media content design.
• Implement and understand how to run & optimize digital marketing campaign through online platform.

• The Massive Opportunity of New Facebook Shops Feature: Helping Small Businesses Sell Online

• Instagram Shop: A New Place to Discover Products and Brands

Delivery Details:

Total Class: 25
Total Duration: Total 75 hrs
Class Per Week: 2 Days per week
Class Duration: 3 hours
Language: Bangla, English

Delivery Mode: 

Online  : (e-campus.lcbsdhaka.com)

In-House: LCBS Dhaka

Standard Course Fees: Face to Face– BDT- 10500 Fees in USD-123

Online – BDT – 8500 Fees in USD – 100

Assessment: (End of the course )

Certification Authority:  End of the training you will be awarded “Course completion certificate from LCBS Dhaka Ltd.