Online New Batch Start Digital marketing Expert
Get hands on Experience in Advance Digital Marketing
𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧:
This is a practical course which offers students interested in gaining insight into the field of Digital Marketing. This course focused on growing digital marketing in the field of social media marketing, media buying, website optimization, digital advertising, SEO/SEM &
content creation.
𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬:
After completion of the course the students will be able to –
• Understand the importance of the digital marketing as a medium of communication.
• Understand the principles of creating an effective website & social media pages including an in-depth consideration of latest digital marketing trend.
• Become familiar with tools that relate to online marketing & learn how to implement these tools or plug-in into practice.
• Develop skills in analyzing the usability of search engine optimization, social media marketing & Google ads.
• Learn the analytical skill of the website traffic & social media content design.
• Implement and understand how to run & optimize digital marketing campaign through online platform.
• The Massive Opportunity of New Facebook Shops Feature: Helping Small Businesses Sell Online
• Instagram Shop: A New Place to Discover Products and Brands
𝐄𝐦𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬:
• Govt. ICT Services
• Electronic Media
• Group of Company
• Private sectors
• Marketing Department
• E-commerce sectors
• Abroad / Foreign Company
• Self-employment
• Freelancing & Outsourcing etc.
**𝐒𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐫𝐨𝐰𝐝
In addition you will get a chance to gain one ‘Google Certificate’.
Exam will be organised by LCBS Dhaka team with pass guarantee.
𝐁𝐚𝐬𝐢𝐜 𝐂𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐎𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐮𝐫𝐬𝐞 (𝐓𝐡𝐞𝐨𝐫𝐲 & 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥):
• History, Purpose & Future of Digital Marketing
• Introduction to Digital Marketing
• Social Media Marketing
• Search Engine Marketing
• Search Engine Optimization
• Basic of WordPress
• Affiliate Marketing
• Freelancing
𝐂𝐨𝐮𝐫𝐬𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭𝐬:
𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• SMM Overview
• Facebook: Marketing
• Facebook: Ad Campaign
• LinkedIn : Networking & Advertising
• Twitter: Ads & Marketing
• Pinterest: Marketing
• YouTube: Video Advertising
𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (𝐒𝐄𝐌):
• SEM Overview
• Keyword Research
• Google: Advertising & Marketing
• Google Ads / PPC
𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐒𝐄𝐎):
• Search Engine Optimization Overview
• Introduction to On Page & Off Page SEO Factors
• Topic Research & Content Writing
• On Page SEO & Off Page SEO To Do List
• SEO Report Building Service
𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• Standard Email Templates & Designs
• How Email Software (Mailchimp) works
• Planning of Email Campaign
𝐁𝐚𝐬𝐢𝐜 𝐨𝐟 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:
• Introduction to CMS (wordpress,….)
• Domain, Hosting , website
• How to choose best theme
• Installing of WordPress & intro some Plug-ins
𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• Affiliate Marketing Overview
• What’s the way to choose best niche ?
• New tips & trend for Affiliate marketing in 2020
• Planning SEO and select goal for affiliate websites
• How to create an Affiliate account on Amazon/Ebay etc
𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐢𝐧𝐠:
• Introduction of marketplace: Fiverr, UpWork & Guru
• Rules, Payment Method and Regulation
• Title, skills, portfolio & all other related matter
• How to get job & Working process on this platform
𝐂𝐨𝐮𝐫𝐬𝐞 𝐅𝐞𝐚𝐭𝐮𝐫𝐞:
Number of Class: 25 (3 Month)
Schedule: 2 Days per week
Weekly Class Time: 7:30 PM (Saturday & Tuesday Only)
Duration: Total 75 hrs, Per Class 3 hrs
End of the training you will be awarded “Course completion certificate” from LCBS Dhaka.
𝐀𝐟𝐭𝐞𝐫 𝟏𝟖 𝐭𝐡 𝐂𝐥𝐚𝐬𝐬:
Group Discussion & Instructions:
Main Focus: Digital Marketing Employment Opportunities in 2020/21
Topics: – CV / Resume – Cover Letter – Application – Tips
Facilitator:
Md. Anis Uzzaman
Industry Expert – Digital Marketing Trainer
Masters – University of Dhaka
Profile Link: http://bit.ly/DM_Trainer
For more information please call us @ Mobile: 01792162927, Hotline: 09678 505050 or visit us @ House: 105, Road: 9/A, West Dhanmondi, (Beside Dhanmondi party center), Dhanmondi, Dhaka-1209
Email: ittraining@lcbsdhaka-com
𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐋𝐢𝐧𝐤:
Course Features
- Lectures 129
- Quizzes 7
- Duration 75 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
-
SMM Overview
-
Facebook: Marketing
- What is Facebook Marketing
- How to create Facebook Pages
- How to Create Shop/Event in facebook
- Edit facebook Page Info, URL & Settings
- Planning for Schedule post, Pin Post & Highlights
- Facebook Query Management (Reply / Message)
- Facebook Insights Reports with Competitor’s Page
- People, Pages and Roles on Facebook Page
-
Facebook: Ad Campaign
- Billing and Account Facebook Business Manager
- Setting Up Facebook Ad Account
- Defining Facebook Ad Objective
- Facebook Organic Reach, impression v/s Paid Ad
- How to create Lead generation campaign on FB
- How to Generate monthly report on FB
- Designing Creative Image for Facebook post
- Create Detail Targeting for facebook Ad
- Whatsapp & FB Messenger Advertising
- Boosting FB Page Posts and Editing Ads
- Facebook Monetization Process
- Tracking Pixels Code
- Remarketing -Website Visitors
- Custom Audiences -Look Alike
- Custom Audience -Saved Group
- Quiz 1
-
LinkedIn : Networking & Advertising
-
Twitter: Ads & Marketing
-
Pinterest: Marketing
-
Youtube: Video Advertising
-
Search Engine Marketing
-
Google: Advertising & Marketing
- Basic Understanding of Adwords
- Google Ads Objectives & Types
- Pricing Models on different ads
- Display , Search…ads whats better for you
- What is PPC (pay per click)
- What are CPM, CTR, CPA and CPC ?
- How to increase CTR & calculate it
- How to Page Rank on search result
- Ads Account Billing & Payments
- Google Ads Manager User Interface
- Keyword Research and Planning
- Google Analytics Overview
-
Google Ads
- Creating Ad Campaigns
- Bidding Strategy for CPC/CTR/CPM/CPA
- Share Practical Tips & Knowledge
- Related Analytics & Helping Tools on Google
- In 2020 new fertile tips for campaigns
- Bidding Strategy on Location/ Schedule/ Devices
- Conversion Tracking Code
- What type content is best for google ads
- Designing Search/ Image Ads & Creating Video Ads
- Quiz7
-
Email Marketing
-
Search Engine Optimization
- What is SEO ? Why to do SEO?
- Define Organic SEO & What is Local SEO?
- How do search engines work really
- Learn about Crawling vs Indexing
- How do search engine find your website
- New Search Engine Ranking factors in 2020
- Types of Organic SEO
- Planning of SEO & how to execute
- How much time minimum need for SEO
- Introduction with various SEO tools (Yoast etc)
- Importance of using paid or free tools
- Site Analysis using SEO tools
-
Keyword Research & Content Writing
- To find the best keywords for SEO using keyword planner
- To understand competitor keywords, search volume
- Planning content & Find Global/Country based keywords
- Keyword analysis with related extension/tools
- Content length, LSI keyword, Multimedia etc
- Learning the steps of how to write standardized content
- Getting an idea on how to write eye catchy titles
- Checking duplicate content using tools & checking metrics
-
On Page SEO : To Do List
- Optimize elements & factors according to keywords
- Key phrase in meta description
- Key phrase in subheading
- Add LSI keyword
- Add Alt tag image in content
- Write Meta description
- Optimized Key phrase density
- Add multi-media (Video, Slides, Info graphic)
- es, Info graphic) ● Bold & Italics the Keywords
- Create Permalink, SEO title, slug
- Modify content H2 / H3 / H4/H5 Heading
- Create Outbound Link (DA/PA high site)
- Add Key phrase in first paragraph
- Include related internal Link etc
-
Off Page SEO : To Do List
-
SEO Report Building Service
