Digital marketing Expert

Get hands on Experience in Advance Digital Marketing
Class starting from 10th February, 2020

Registration Link:
http://bit.ly/DM_Class

𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧:
This is a practical course which offers students interested in gaining insight into the field of Digital Marketing. This course focused on growing digital marketing in the field of social media marketing, media buying, website optimization, digital advertising, SEO/SEM &
content creation.

𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬:
After completion of the course the students will be able to –

• Understand the importance of the digital marketing as a medium of communication.
• Understand the principles of creating an effective website & social media pages including an in-depth consideration of latest digital marketing trend.
• Become familiar with tools that relate to online marketing & learn how to implement these tools or plug-in into practice.
• Develop skills in analyzing the usability of search engine optimization, social media marketing & Google ads.
• Learn the analytical skill of the website traffic & social media content design.
• Implement and understand how to run & optimize digital marketing campaign through online platform.

𝐄𝐦𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬:
• Govt. ICT Services
• Electronic Media
• Group of Company
• Private sectors
• Marketing Department
• E-commerce sectors
• Abroad / Foreign Company
• Self-employment
• Freelancing & Outsourcing etc.

**𝐒𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐫𝐨𝐰𝐝
In addition you will get a chance to gain one ‘Google Certificate’.
Exam will be organised by LCBS Dhaka team with pass guarantee.

𝐁𝐚𝐬𝐢𝐜 𝐂𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐎𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐮𝐫𝐬𝐞 (𝐓𝐡𝐞𝐨𝐫𝐲 & 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥):
• History, Purpose & Future of Digital Marketing
• Introduction to Digital Marketing
• Social Media Marketing
• Search Engine Marketing
• Search Engine Optimization
• Basic of WordPress
• Affiliate Marketing
• Freelancing

𝐂𝐨𝐮𝐫𝐬𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭𝐬:

𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• SMM Overview
• Facebook: Marketing
• Facebook: Ad Campaign
• LinkedIn : Networking & Advertising
• Twitter: Ads & Marketing
• Pinterest: Marketing
• YouTube: Video Advertising

𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (𝐒𝐄𝐌):
• SEM Overview
• Keyword Research
• Google: Advertising & Marketing
• Google Ads / PPC

𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐒𝐄𝐎):
• Search Engine Optimization Overview
• Introduction to On Page & Off Page SEO Factors
• Topic Research & Content Writing
• On Page SEO & Off Page SEO To Do List
• SEO Report Building Service

𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• Standard Email Templates & Designs
• How Email Software (Mailchimp) works
• Planning of Email Campaign

𝐁𝐚𝐬𝐢𝐜 𝐨𝐟 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:
• Introduction to CMS (wordpress,….)
• Domain, Hosting , website
• How to choose best theme
• Installing of WordPress & intro some Plug-ins

𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• Affiliate Marketing Overview
• What’s the way to choose best niche ?
• New tips & trend for Affiliate marketing in 2020
• Planning SEO and select goal for affiliate websites
• How to create an Affiliate account on Amazon/Ebay etc

𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐢𝐧𝐠:
• Introduction of marketplace: Fiverr, UpWork & Guru
• Rules, Payment Method and Regulation
• Title, skills, portfolio & all other related matter
• How to get job & Working process on this platform

𝐂𝐨𝐮𝐫𝐬𝐞 𝐅𝐞𝐚𝐭𝐮𝐫𝐞:
Class Starting: 10th February
Number of Class: 25 (3 Month)
Schedule: 2 Days per week
Weekly Class Time: 6:30 PM (Friday & Monday Only)
Duration: Total 75 hrs, Per Class 3 hrs

𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐋𝐢𝐧𝐤:
http://bit.ly/DM_Class

End of the training you will be awarded “Course completion certificate” from LCBS Dhaka.

𝐀𝐟𝐭𝐞𝐫 𝟏𝟖 𝐭𝐡 𝐂𝐥𝐚𝐬𝐬:
Group Discussion & Instructions:
Main Focus: Digital Marketing Employment Opportunities in 2020/21
Topics: – CV / Resume – Cover Letter – Application – Tips

Facilitator:
Md. Anis Uzzaman
Industry Expert – Digital Marketing Trainer
Masters – University of Dhaka
Profile Link: http://bit.ly/DM_Trainer

For more information please call us @ Mobile: 01792162927, Hotline: 09678 505050 or visit us @ House: 105, Road: 9/A, West Dhanmondi, (Beside Dhanmondi party center), Dhanmondi, Dhaka-1209
Email: [email protected]