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Professional Digital Marketing Certification

Md. Anis uzzaman
Md. Anis uzzaman
IT & IS
(0 review)
৳10,500.00 ৳8,000.00
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Course Title: Professional Digital Marketing Certification

Course Overview:
This is a practical course which offers students interested in gaining insight into the field of Digital Marketing. This course focused on growing digital marketing in the field of social media marketing, media buying, website optimization, digital advertising, SEO/SEM & content creation.

Why Study This Course:

Through learning digital marketing, in 2020/21, anyone will have the opportunity to work in these sectors –

  • E-commerce Sectors
  • Freelancing & Outsourcing
  • Multinational Company
  • Marketing Department
  • Self-employment/ Entrepreneur
  • Group of Company
  • ICT Services
  • Electronic Media etc.

Why LCBS Dhaka: 

LCBS Dhaka is unique with its products and services designed and offered locally & Internationally. LCBS Dhaka is the only platform in Bangladesh with international recognition for the premium partnering with International organizations where internationally recognized Chartered qualifications & Certification courses are offered, Exams are taken , Corporate Training & Soft Skills provided as per employers needs and job placement done. Since 2007 LCBS Dhaka has served the highest number of students, Corporate Clients and offered the highest number of courses with success globally. It ensures delivery of quality education & Training with renowned training specialists from home and abroad. Quantity is not the priority- Quality, Commitment & Clients’ Feedback is our wealth. Hear from our clients whom we served already by visiting our youtube channel- www.youtube.com/lcbsdhaka.

 

Who Will be Benefited:

The Professional Digital Marketing Certification is a suitable qualification for:

  • E-commerce Sectors
  • Freelancing & Outsourcing
  • Multinational Company
  • Marketing Department
  • Self-employment/ Entrepreneur
  • Group of Company
  • ICT Services
  • Electronic Media etc.

 

**𝐒𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐫𝐨𝐰𝐝
In addition you will get a chance to gain one ‘Google Certificate’.
Exam will be organised by LCBS Dhaka team with pass guarantee.

Topics To Be Covered:
• History, Purpose & Future of Digital Marketing
• Introduction to Digital Marketing
• Social Media Marketing
• Search Engine Marketing
• Search Engine Optimization
• Basic of WordPress
• Affiliate Marketing
• Freelancing

 

𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• SMM Overview
• Facebook: Marketing
• Facebook: Ad Campaign
• LinkedIn : Networking & Advertising
• Twitter: Ads & Marketing
• Pinterest: Marketing
• YouTube: Video Advertising

𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (𝐒𝐄𝐌):
• SEM Overview
• Keyword Research
• Google: Advertising & Marketing
• Google Ads / PPC

𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐒𝐄𝐎):
• Search Engine Optimization Overview
• Introduction to On Page & Off Page SEO Factors
• Topic Research & Content Writing
• On Page SEO & Off Page SEO To Do List
• SEO Report Building Service

𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• Standard Email Templates & Designs
• How Email Software (Mailchimp) works
• Planning of Email Campaign

𝐁𝐚𝐬𝐢𝐜 𝐨𝐟 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:
• Introduction to CMS (wordpress,….)
• Domain, Hosting , website
• How to choose best theme
• Installing of WordPress & intro some Plug-ins

𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• Affiliate Marketing Overview
• What’s the way to choose best niche ?
• New tips & trend for Affiliate marketing in 2020
• Planning SEO and select goal for affiliate websites
• How to create an Affiliate account on Amazon/Ebay etc

𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐢𝐧𝐠:
• Introduction of marketplace: Fiverr, UpWork & Guru
• Rules, Payment Method and Regulation
• Title, skills, portfolio & all other related matter
• How to get job & Working process on this platform

Key Learning Outcomes:
After completion of the course the students will be able to –

• Understand the importance of the digital marketing as a medium of communication.
• Understand the principles of creating an effective website & social media pages including an in-depth consideration of latest digital marketing trend.
• Become familiar with tools that relate to online marketing & learn how to implement these tools or plug-in into practice.
• Develop skills in analyzing the usability of search engine optimization, social media marketing & Google ads.
• Learn the analytical skill of the website traffic & social media content design.
• Implement and understand how to run & optimize digital marketing campaign through online platform.

• The Massive Opportunity of New Facebook Shops Feature: Helping Small Businesses Sell Online

• Instagram Shop: A New Place to Discover Products and Brands

Delivery Details:

Total Class: 25
Total Duration: Total 75 hrs
Class Per Week: 2 Days per week
Class Duration: 3 hours
Language: Bangla, English

Delivery Mode: 

Online  : (e-campus.lcbsdhaka.com)

In-House: LCBS Dhaka

Standard Course Fees: Online- BDT- 10500 Fees in USD-123

Assessment: (End of the course )

Certification Authority:  End of the training you will be awarded “Course completion certificate from LCBS Dhaka Ltd.

Free Sign Up

Course Features

  • Lectures 129
  • Quizzes 7
  • Duration 75 hours
  • Skill level All levels
  • Language English
  • Students 247
  • Assessments Yes
CoursesIT & ISProfessional Digital Marketing Certification
  • SMM Overview 2

    • Lecture1.1
      What is SMM?
    • Lecture1.2
      Type of SMM descriptions
  • Facebook: Marketing 8

    • Lecture2.1
      What is Facebook Marketing
    • Lecture2.2
      How to create Facebook Pages
    • Lecture2.3
      How to Create Shop/Event in facebook
    • Lecture2.4
      Edit facebook Page Info, URL & Settings
    • Lecture2.5
      Planning for Schedule post, Pin Post & Highlights
    • Lecture2.6
      Facebook Query Management (Reply / Message)
    • Lecture2.7
      Facebook Insights Reports with Competitor’s Page
    • Lecture2.8
      People, Pages and Roles on Facebook Page
  • Facebook: Ad Campaign 16

    • Lecture3.1
      Billing and Account Facebook Business Manager
    • Lecture3.2
      Setting Up Facebook Ad Account
    • Lecture3.3
      Defining Facebook Ad Objective
    • Lecture3.4
      Facebook Organic Reach, impression v/s Paid Ad
    • Lecture3.5
      How to create Lead generation campaign on FB
    • Lecture3.6
      How to Generate monthly report on FB
    • Lecture3.7
      Designing Creative Image for Facebook post
    • Lecture3.8
      Create Detail Targeting for facebook Ad
    • Lecture3.9
      Whatsapp & FB Messenger Advertising
    • Lecture3.10
      Boosting FB Page Posts and Editing Ads
    • Lecture3.11
      Facebook Monetization Process
    • Lecture3.12
      Tracking Pixels Code
    • Lecture3.13
      Remarketing -Website Visitors
    • Lecture3.14
      Custom Audiences -Look Alike
    • Lecture3.15
      Custom Audience -Saved Group
    • Quiz3.1
      Quiz 1 0 question
  • LinkedIn : Networking & Advertising 8

    • Lecture4.1
      LinkedIn -The hub of Professional Networking
    • Lecture4.2
      Creating LinkedIn Account & Designing Profile
    • Lecture4.3
      Updating Contact Information & URL/Links
    • Lecture4.4
      Managing Connections & Job Searching
    • Lecture4.5
      Creating LinkedIn Company Page
    • Lecture4.6
      LinkedIn Ad objectives & campaign manager
    • Lecture4.7
      Create detail campaign group, campaign & Ads
    • Quiz4.1
      Quiz 2 0 question
  • Twitter: Ads & Marketing 8

    • Lecture5.1
      Creating Twitter Account
    • Lecture5.2
      Creating Twitter Account
    • Lecture5.3
      Designing Profile & Summary
    • Lecture5.4
      How to Manage follower & following
    • Lecture5.5
      Why hastag important in twitter
    • Lecture5.6
      Create Twitter Ad Campaign & Ad Group
    • Lecture5.7
      Twitter analytics, Updating Products & Services
    • Quiz5.1
      Quiz 3 0 question
  • Pinterest: Marketing 5

    • Lecture6.1
      Creating Pinterest Account
    • Lecture6.2
      Pinterest ads & analytics
    • Lecture6.3
      Leveraging Rich pins
    • Lecture6.4
      Build follower & Driving engagement
    • Quiz6.1
      Quiz 4 0 question
  • Youtube: Video Advertising 9

    • Lecture7.1
      How to Create a YouTube channel
    • Lecture7.2
      How to SEO a YouTube video for organic views
    • Lecture7.3
      How to Monetization with Google Adsense
    • Lecture7.4
      Analysis some popular youtube channe
    • Lecture7.5
      Copy right issue & Channel Navigation
    • Lecture7.6
      How to get more subscriber
    • Lecture7.7
      Use the right tools for more views
    • Lecture7.8
      Video Thumbnail & Managing Playlists
    • Quiz7.1
      Quiz5 0 question
  • Search Engine Marketing 2

    • Lecture8.1
      What is SEM?
    • Lecture8.2
      Type of Search Engine Marketing descriptions.
  • Google: Advertising & Marketing 12

    • Lecture9.1
      Basic Understanding of Adwords
    • Lecture9.2
      Google Ads Objectives & Types
    • Lecture9.3
      Pricing Models on different ads
    • Lecture9.4
      Display , Search…ads whats better for you
    • Lecture9.5
      What is PPC (pay per click)
    • Lecture9.6
      What are CPM, CTR, CPA and CPC ?
    • Lecture9.7
      How to increase CTR & calculate it
    • Lecture9.8
      How to Page Rank on search result
    • Lecture9.9
      Ads Account Billing & Payments
    • Lecture9.10
      Google Ads Manager User Interface
    • Lecture9.11
      Keyword Research and Planning
    • Lecture9.12
      Google Analytics Overview
  • Google Ads 10

    • Lecture10.1
      Creating Ad Campaigns
    • Lecture10.2
      Bidding Strategy for CPC/CTR/CPM/CPA
    • Lecture10.3
      Share Practical Tips & Knowledge
    • Lecture10.4
      Related Analytics & Helping Tools on Google
    • Lecture10.5
      In 2020 new fertile tips for campaigns
    • Lecture10.6
      Bidding Strategy on Location/ Schedule/ Devices
    • Lecture10.7
      Conversion Tracking Code
    • Lecture10.8
      What type content is best for google ads
    • Lecture10.9
      Designing Search/ Image Ads & Creating Video Ads
    • Quiz10.1
      Quiz7 0 question
  • Email Marketing 8

    • Lecture11.1
      Planning of Email Campaign
    • Lecture11.2
      Timing for email marketing
    • Lecture11.3
      Sequence of Email marketing
    • Lecture11.4
      How Email Software (Mailchimp) works
    • Lecture11.5
      Some additional extension tools
    • Lecture11.6
      Campaign Reports and Insights
    • Lecture11.7
      Standard Email Templates & Designs
    • Lecture11.8
      Quiz 6
  • Search Engine Optimization 12

    • Lecture12.1
      What is SEO ? Why to do SEO?
    • Lecture12.2
      Define Organic SEO & What is Local SEO?
    • Lecture12.3
      How do search engines work really
    • Lecture12.4
      Learn about Crawling vs Indexing
    • Lecture12.5
      How do search engine find your website
    • Lecture12.6
      New Search Engine Ranking factors in 2020
    • Lecture12.7
      Types of Organic SEO
    • Lecture12.8
      Planning of SEO & how to execute
    • Lecture12.9
      How much time minimum need for SEO
    • Lecture12.10
      Introduction with various SEO tools (Yoast etc)
    • Lecture12.11
      Importance of using paid or free tools
    • Lecture12.12
      Site Analysis using SEO tools
  • Keyword Research & Content Writing 8

    • Lecture13.1
      To find the best keywords for SEO using keyword planner
    • Lecture13.2
      To understand competitor keywords, search volume
    • Lecture13.3
      Planning content & Find Global/Country based keywords
    • Lecture13.4
      Keyword analysis with related extension/tools
    • Lecture13.5
      Content length, LSI keyword, Multimedia etc
    • Lecture13.6
      Learning the steps of how to write standardized content
    • Lecture13.7
      Getting an idea on how to write eye catchy titles
    • Lecture13.8
      Checking duplicate content using tools & checking metrics
  • On Page SEO : To Do List 14

    • Lecture14.1
      Optimize elements & factors according to keywords
    • Lecture14.2
      Key phrase in meta description
    • Lecture14.3
      Key phrase in subheading
    • Lecture14.4
      Add LSI keyword
    • Lecture14.5
      Add Alt tag image in content
    • Lecture14.6
      Write Meta description
    • Lecture14.7
      Optimized Key phrase density
    • Lecture14.8
      Add multi-media (Video, Slides, Info graphic)
    • Lecture14.9
      es, Info graphic) ● Bold & Italics the Keywords
    • Lecture14.10
      Create Permalink, SEO title, slug
    • Lecture14.11
      Modify content H2 / H3 / H4/H5 Heading
    • Lecture14.12
      Create Outbound Link (DA/PA high site)
    • Lecture14.13
      Add Key phrase in first paragraph
    • Lecture14.14
      Include related internal Link etc
  • Off Page SEO : To Do List 9

    • Lecture15.1
      Social Bookmarking
    • Lecture15.2
      Guest Posting
    • Lecture15.3
      Forum Posting
    • Lecture15.4
      Directory Submission
    • Lecture15.5
      Questions Answering Sites
    • Lecture15.6
      Profile Back-links & Article Directory
    • Lecture15.7
      Idea on Do-follow & No-follow Links
    • Lecture15.8
      Know about Domain Age & Page Authority
    • Lecture15.9
      Learn about related tools/software
  • SEO Report Building Service 5

    • Lecture16.1
      Traffic & Backlink Analysis
    • Lecture16.2
      Competitor Analysis for up to date
    • Lecture16.3
      Search Engine Rank report
    • Lecture16.4
      Technical SEO Audit Report
    • Quiz16.1
      Quiz 0 question
Md. Anis uzzaman
Md. Anis uzzaman
Md. Anis uzzaman Masters from University of Dhaka E-mail: fine_9069@yahoo.com Digital Marketing Specialist at Abstract Research & Event Ltd. (Dec 2016 - Present) Digital Marketing Trainer at Awaylance Learning Center (April 2019 - December 2019) Digital Marketing Consultant (Part Time) at Unified International Ontario, Canada (April 2019 - Present) Virtual Digital Marketing Expert (Part Time) at Tex Indexing Inc. (USA) On Fiverr (March 2017 - January 2019) Total Year of Experience: 6.5+ Year(s) PROFESSIONAL CERTIFICATION - Campaign Manager Certification > Institute: Academy for Ads - Google Ads Video Certification > Institute: Google Online Platform - SEO Certification > Institute: SEMrush Academy - Social Media Certified > Institute: HubSpot Academy - Advanced Google Analytics > Institute: Google Analytics Academy - Digital Sales Certification > Institute: Google Academy for Ads - Google Ads Display Certification > Institute: Academy for Ads - The Fundamentals Of Digital Marketing > Institute: Google Digital Garage

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