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SMM Overview
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What is SMM?Lecture1.1
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Type of SMM descriptionsLecture1.2
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Facebook: Marketing
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What is Facebook MarketingLecture2.1
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How to create Facebook PagesLecture2.2
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How to Create Shop/Event in facebookLecture2.3
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Edit facebook Page Info, URL & SettingsLecture2.4
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Planning for Schedule post, Pin Post & HighlightsLecture2.5
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Facebook Insights Reports with Competitor’s PageLecture2.6
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Facebook Query Management (Reply / Message)Lecture2.7
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People, Pages and Roles on Facebook PageLecture2.8
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Facebook: Ad Campaign
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Billing and Account Facebook Business ManagerLecture3.1
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Defining Facebook Ad ObjectiveLecture3.2
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Setting Up Facebook Ad AccountLecture3.3
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Facebook Organic Reach, impression v/s Paid AdLecture3.4
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How to create Lead generation campaign on FBLecture3.5
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Designing Creative Image for Facebook postLecture3.6
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How to Generate monthly report on FBLecture3.7
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Create Detail Targeting for facebook AdLecture3.8
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Boosting FB Page Posts and Editing AdsLecture3.9
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Whatsapp & FB Messenger AdvertisingLecture3.10
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Facebook Monetization ProcessLecture3.11
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Remarketing -Website VisitorsLecture3.12
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Tracking Pixels CodeLecture3.13
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Custom Audiences -Look AlikeLecture3.14
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Custom Audience -Saved GroupLecture3.15
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Quiz 1 0 questionQuiz3.1
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LinkedIn : Networking & Advertising
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LinkedIn -The hub of Professional NetworkingLecture4.1
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Updating Contact Information & URL/LinksLecture4.2
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Creating LinkedIn Account & Designing ProfileLecture4.3
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Managing Connections & Job SearchingLecture4.4
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Creating LinkedIn Company PageLecture4.5
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Create detail campaign group, campaign & AdsLecture4.6
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LinkedIn Ad objectives & campaign managerLecture4.7
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Quiz 2 0 questionQuiz4.1
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Twitter: Ads & Marketing
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Creating Twitter AccountLecture5.1
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Creating Twitter AccountLecture5.2
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Designing Profile & SummaryLecture5.3
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How to Manage follower & followingLecture5.4
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Why hastag important in twitterLecture5.5
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Create Twitter Ad Campaign & Ad GroupLecture5.6
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Twitter analytics, Updating Products & ServicesLecture5.7
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Quiz 3 0 questionQuiz5.1
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Pinterest: Marketing
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Leveraging Rich pinsLecture6.1
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Creating Pinterest AccountLecture6.2
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Pinterest ads & analyticsLecture6.3
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Build follower & Driving engagementLecture6.4
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Quiz 4 0 questionQuiz6.1
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Youtube: Video Advertising
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How to Create a YouTube channelLecture7.1
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How to SEO a YouTube video for organic viewsLecture7.2
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How to Monetization with Google AdsenseLecture7.3
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Analysis some popular youtube channeLecture7.4
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Copy right issue & Channel NavigationLecture7.5
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How to get more subscriberLecture7.6
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Use the right tools for more viewsLecture7.7
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Video Thumbnail & Managing PlaylistsLecture7.8
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Quiz5 0 questionQuiz7.1
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Search Engine Marketing
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What is SEM?Lecture8.1
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Type of Search Engine Marketing descriptions.Lecture8.2
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Google: Advertising & Marketing
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Basic Understanding of AdwordsLecture9.1
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Pricing Models on different adsLecture9.2
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Display , Search…ads whats better for youLecture9.3
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Google Ads Objectives & TypesLecture9.4
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What is PPC (pay per click)Lecture9.5
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What are CPM, CTR, CPA and CPC ?Lecture9.6
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How to increase CTR & calculate itLecture9.7
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How to Page Rank on search resultLecture9.8
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Ads Account Billing & PaymentsLecture9.9
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Keyword Research and PlanningLecture9.10
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Google Analytics OverviewLecture9.11
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Google Ads Manager User InterfaceLecture9.12
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Google Ads
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Share Practical Tips & KnowledgeLecture10.1
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Bidding Strategy for CPC/CTR/CPM/CPALecture10.2
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Creating Ad CampaignsLecture10.3
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Bidding Strategy on Location/ Schedule/ DevicesLecture10.4
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Related Analytics & Helping Tools on GoogleLecture10.5
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In 2020 new fertile tips for campaignsLecture10.6
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Conversion Tracking CodeLecture10.7
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What type content is best for google adsLecture10.8
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Designing Search/ Image Ads & Creating Video AdsLecture10.9
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Quiz7 0 questionQuiz10.1
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Email Marketing
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Planning of Email CampaignLecture11.1
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How Email Software (Mailchimp) worksLecture11.2
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Sequence of Email marketingLecture11.3
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Timing for email marketingLecture11.4
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Some additional extension toolsLecture11.5
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Campaign Reports and InsightsLecture11.6
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Standard Email Templates & DesignsLecture11.7
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Quiz 6 0 questionQuiz11.1
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Search Engine Optimization
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What is SEO ? Why to do SEO?Lecture12.1
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Define Organic SEO & What is Local SEO?Lecture12.2
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How do search engines work reallyLecture12.3
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Learn about Crawling vs IndexingLecture12.4
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How do search engine find your websiteLecture12.5
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Types of Organic SEOLecture12.6
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New Search Engine Ranking factors in 2020Lecture12.7
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Planning of SEO & how to executeLecture12.8
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Introduction with various SEO tools (Yoast etc)Lecture12.9
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How much time minimum need for SEOLecture12.10
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Importance of using paid or free toolsLecture12.11
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Site Analysis using SEO toolsLecture12.12
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Keyword Research & Content Writing
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To find the best keywords for SEO using keyword plannerLecture13.1
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To understand competitor keywords, search volumeLecture13.2
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Planning content & Find Global/Country based keywordsLecture13.3
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Keyword analysis with related extension/toolsLecture13.4
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Content length, LSI keyword, Multimedia etcLecture13.5
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Learning the steps of how to write standardized contentLecture13.6
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Getting an idea on how to write eye catchy titlesLecture13.7
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Checking duplicate content using tools & checking metricsLecture13.8
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On Page SEO : To Do List
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Optimize elements & factors according to keywordsLecture14.1
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Key phrase in meta descriptionLecture14.2
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Key phrase in subheadingLecture14.3
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Add LSI keywordLecture14.4
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Add Alt tag image in contentLecture14.5
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Write Meta descriptionLecture14.6
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Optimized Key phrase densityLecture14.7
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es, Info graphic) ● Bold & Italics the KeywordsLecture14.8
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Add multi-media (Video, Slides, Info graphic)Lecture14.9
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Create Permalink, SEO title, slugLecture14.10
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Modify content H2 / H3 / H4/H5 HeadingLecture14.11
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Create Outbound Link (DA/PA high site)Lecture14.12
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Add Key phrase in first paragraphLecture14.13
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Include related internal Link etcLecture14.14
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Off Page SEO : To Do List
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Social BookmarkingLecture15.1
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Guest PostingLecture15.2
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Directory SubmissionLecture15.3
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Forum PostingLecture15.4
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Questions Answering SitesLecture15.5
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Profile Back-links & Article DirectoryLecture15.6
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Idea on Do-follow & No-follow LinksLecture15.7
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Know about Domain Age & Page AuthorityLecture15.8
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Learn about related tools/softwareLecture15.9
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SEO Report Building Service
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Traffic & Backlink AnalysisLecture16.1
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Competitor Analysis for up to dateLecture16.2
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Search Engine Rank reportLecture16.3
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Technical SEO Audit ReportLecture16.4
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Quiz 0 questionQuiz16.1
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